Very Warm
Founded by cousins Shai and David Peyser in 2007.
Where many outerwear brands position themselves as the barrier of choice between man and the wild, The Very Warm, firmly roots itself in one of the most vibrant urban milieux: that of New York City, home to everything from artists to athletes, and replete with increasingly chaotic fall and winter weather punctuated by nor’easters from below and Alberta clippers from above. Emphasis is firmly placed on utility: a broad range of evergreen silhouettes, made available in a pleasing array of colors, and are finished with an eye toward fine details.
Where many outerwear brands position themselves as the barrier of choice between man and the wild, The Very Warm, firmly roots itself in one of the most vibrant urban milieux: that of New York City, home to everything from artists to athletes, and replete with increasingly chaotic fall and winter weather punctuated by nor’easters from below and Alberta clippers from above. Emphasis is firmly placed on utility: a broad range of evergreen silhouettes, made available in a pleasing array of colors, and are finished with an eye toward fine details.